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Gübelin: Journey to transparency

A rare green gem. A butterfly with purpose. A story you can trace. Gübelin’s demantoid garnet pieces unite exceptional craftsmanship with verified provenance, and real impact in Madagascar.

Known for its vivid green colour and diamond-like brilliance, demantoid is one of the most coveted gemstones in the world. For this limited edition within the Journey to Transparency initiative, Gübelin chose Malagasy demantoids with exceptional intensity and set them in elegant Classics designs, accented with vibrant pink sapphires from Madagascar and the iconic Gübelin ruby.

What makes the collection different is the story built into every detail. Look closely and you’ll find the detail that changes everything: a handcrafted butterfly, created as a symbol of Gübelin’s partnership in Madagascar and the collection’s social and environmental impact. And because transparency matters as much as beauty, each piece is secured through the Provenance Proof Blockchain, a traceable record of where the stones come from and how they reached the final jewel, protecting the story of every stone.

If you’re looking for jewellery that feels as meaningful as it looks, this is a place to start.